Hospital Websites

More hospitals are designing innovative, interactive websites.
Modern Healthcare (2/14, Robeznieks, subscription required) reports, Web Marketing Association President William Rice "says his organization has been evaluating the websites for 96 industries since 1997, and he notes that most early hospital websites could be classified as 'brochure-ware' that didn't take advantage of the interactive features the Internet offers." But now, most hospital websites are "starting to reflect innovation and maturity with interactive portals that give patients access to their test results, medical bills and doctors' schedules." Physicians can now "introduce themselves via online videos and profiles, and educational materials can be developed based on tracking what visitors key into the site's search engine."