New Health Website

New health advice website set to debut.
The New York Times (10/7, Elliott) reports, "Starting on Thursday, the Web site Sharecare.com is to arrive, offering what its proprietors call an interactive social Q.& A. platform to provide consumers with what they want to know on health and wellness subjects - with the A's being contributed by, among others, marketers." Sharecare.com "will begin with content contributed by organizations like AARP, the American Cancer Society, the American Heart Association, the American Red Cross, the Cleveland Clinic, Johns Hopkins and the National Academy of Sports Medicine." Some "visitors looking for objective answers to questions on health matters may raise their eyebrows at the presence of marketers," adds the Times.