New Websites for Procedures

Websites provide consumers with ability to shop for procedures, negotiate with providers.
USA Today (7/30, Berman) reports that "PriceDoc is one of several sites that give consumers the ability to shop for procedures ranging from a colonoscopy to teeth whitening. In some cases, the sites allow consumers to negotiate with providers." However, "Steven Findlay, health analyst for Consumers Union, says sites listing prices for procedures can be helpful, but consumers shouldn't settle for the first price offered. Unlike traditional retailers, health providers don't usually advertise sales, he says." Another site, OutOfPocket.com, "offers a price-based directory of healthcare services." A third site, NewChoiceHealth.com, "lists price ranges for procedures at various facilities to 'help educate the consumer that healthcare is retail,'" its founder explained.