New initiative provides pregnancy tips to expectant mothers via text message.
The AP (2/4, Perrone) reports that the "text4baby campaign" represents "the first free, health education program in the US to harness the reach of mobile phones, according to its sponsors." The program, which provides expectant mothers with pregnancy tips, "is expected to be announced Thursday morning by officials from the White House's Office of Science and Technology Policy." The effort will be monitored by researchers at the George Washington University, who "have agreed to evaluate the effectiveness of text4baby by measuring health trends for mothers and newborns."
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